Twitter Retargeting

Twitter retargeting is a cookie-based technology that uses an unobtrusive piece of Javascript coding to anonymously follow your audience back to their Facebook after they’ve visited your website.
The coding learns what your audience is looking at on your website, and therefore, what they’re interested in.
This information is sent from the website to the retargeting provider where they connect the information with the correct Twitter account and advertise relevant content.

« Back to Glossary Index