Sitelink Extensions

Sitelink extensions allow you to include additional links in your standard text ad. The rules that apply to text ads generally apply to sitelink extensions too. To ensure your extensions are accurate and appropriate, we also have additional requirements when using sitelink extensions, as shown below.
Link text requirements: Link text length, Accurate and clear link text, Unique link text, Use of punctuation and symbols, Your link text can’t include the following, No keyword insertion, Trademarks.
URL requirements: URL length, No download links, Each sitelink must point to different content,Third-party links
Business requirements: Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Sitelinks and the content they point to must be family safe. Any sitelink that contains non-family or adult content isn’t allowed.

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