Popover/Tooltip/Hovercard – These are passive approaches to showing more information. Maybe you’re not super sure what the intention of the user is when they hover over the blue link of new subject like “Waffle Cones”. You could show a little tool tip saying “these are hand made, click here for more info”. Basically the tool tip container/window foreshadows what happens if you do click the link “Hey we’re gonna go down the magically path of waffle cones. If that’s what you’re into, click the link and buckle up”.

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