MoM-Month Over Month


Changes in levels expressed with respect to the previous month. These changes are more volatile than QoQ or YoY and tend to reflect one-off events like holidays, website troubles, natural disasters, and stock market crashes. Compare the average of whatever you’re measuring in Month X with Month Y to calculate the MoM change.
To calculate percentage growth: Month X number minus Month Y number, all divided by Month X number, multiplied by 100.

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