Middle of the Funnel

Middle of the funnel is not about identifying leads or selling products, it is an opportunity to introduce your brand, educate the prospect and start building trust.
These are the potential customers that you’ve engaged successfully enough that they fill out a contact form. This converts them from just a “visitor” to an actual lead. At this point, it’s important to nurture them by providing them with useful and relevant information, such as blogs, case studies, infographics etc. This helps you become a thought leader and a go-to for information in your specific industry.

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