Lifetime Value.
The total value of a customer calculated over the average lifespan of a customer. In most cases, LTV is calculated over 12 months, though this may vary by the industry or business type.
« Back to Glossary IndexLifetime Value.
The total value of a customer calculated over the average lifespan of a customer. In most cases, LTV is calculated over 12 months, though this may vary by the industry or business type.
« Back to Glossary Index