Geo Targeting

GEO-targeting is a method of targeting website visitors based on their location (or in other words, their geography – hence the name!) Once the visitor’s location is known, a website might deliver different content based on what country, city, zip code etc. that the visitor is from.
GEO-targeting is commonly found in in online advertising. It is also used on internet television platforms in order to restrict certain users from accessing specific content due to digital rights management laws.

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