Daily Active Users.

DAU is one of the ways used for measuring success of an internet product, e.g., online social games.DAU measures “stickiness” of an online product – how many unique users visit the site daily? Usually the only requirement for a user to be considered “active” is that they somehow view or engage with the product. Examples of this type of usage would range from visiting the splash page of a game or commenting on a post by the game’s Facebook page, to actually playing the game itself.

« Back to Glossary Index