CPA-Cost Per Acquisition

Cost Per Acquisition is an advertising method where the advertiser only pays for when an advert delivers a sale.
It’s an advertiser-friendly method because the advertiser only pays when the advertising has met its purpose, ensuring that the advertisers don’t lose money.
The webmaster whose website that the advertisement appears on much rely on the conversion rate of the advertiser’s website – something that is completely out of their control.This type of advertising is usually only applied to affiliate marketing.

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