What are examples of startups that used white labeled (not proprietary) technology yet had successful exits?

Mint.com based a lot of their banking and integration infrastructure on Yodlee prior to their acquisition. (http://www.yodlee.com)

Here's an article that discusses Yodlee + Mint.com breakup after acquisition:
http://money.cnn.com/2010/12/02/…
What are examples of startups that used white labeled (not proprietary) technology yet had successful exits?

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